I’m currently reading a Kindle Single (which sounds like a delicious menthol cigarette) by Larry Dignan on the future of journalism and media, titled “The Business of Media.” It’s great at pegging hunches I’ve had as I get deeper and deeper into the world on online content creation and for offering glimpses of potential futures in content payment and consumption. But that’s not the point.
As more and more “ah-ha!” moments occurred, I really wanted to let Larry know that his book was great to a not-so-removed student. Within 5 minutes, I had found him, using my phone, on twitter and tweeted him. Even 3 or 4 years ago, this would not have been possible. And you know what? He tweeted me back.
The point of all this is that the shift has happened. The news writers, content creators and media mavens are people. People that you can talk to, scream at, troll or, in my case, give props to. Anyone or any company that denies, implements walls, and tries to delay the inevitable slide to a socially-driven web experience is fooling themselves, and (probably) simultaneously looking for their parachute to drift to the safety of a print-driven media. Here’s your wake-up call: it’s not happening.